Blog

Posted on March 25, 2013

Saving Time with a CRM CRMs are a big time-saving tool for businesses (including SMEs!), because it ensures a good organisation and improved communication, throughout a company. Also, it creates useful data and standardised sales procedures. More specifically, I’d like to make you aware of five time-saving features of a CRM: 1. No need for [...]

Posted on March 5, 2013

(The difference a CRM can make to your small business) This time we’d like to share a few ideas on the organisation of your business. We all know that it is important, and we should do it.. in a perfect world. But sometimes it just ends up being one of those other tasks on our [...]

Posted on February 18, 2013

There are many different methods to forecast the sales of a business; so it’s important to chose a method that suits you and your business. Some financial advisers use highly complicated predictions using many factors such as market changes, detailed marketing activity, product and pricing changes, employee turnover, even the weather gets to be taken [...]

Posted on January 21, 2013

This blog is by PicaPica – Mr. Yoichi‘s CRM for small businesses – so I guess it wouldn’t surprise you, if we would have just answered this question with ‘Yes! You need to purchase PicaPica, now!’ And although we do really hope that the answer is a ‘yes!’, because we’re very proud of our software, [...]

Posted on November 29, 2012

Because customer happiness is our main priority we would like to know what you like to see in PicaPica’s near future. Please give us your opinion through the poll displayed below.

Posted on November 20, 2012

Customer Intimacy is a marketing term that was introduced by Michael Tracy and Fred Wiersema in 1995 in their book ‘The discipline of market leaders’. It is a term that is regularly used these days, and often in relation to CRM. But what does it exactly mean? And what’s the importance? Why? Research concerning customer [...]

Posted on November 8, 2012

Customer Relationship Management is often mentioned along with the word ‘Sales’. But it is not only sales that can be boosted by processing customer information adequately. Spending your valuable time in the best possible way (read: time-management) can also be an important outcome of using your CRM-tool. Why? Creating an overview helps you to keep [...]

Posted on October 22, 2012

Having a quality CRM tool is one thing, but how do you get your team to use it consistently? In this article we’re not discussing the features of a CRM solution, but focus rather on how you (as a business owner) can establish a culture in which storing customer information becomes a habit and a [...]

Posted on October 8, 2012

Added: Drop boxes Finally the time has come that we can say that we have a stable e-mail drop box implemented. For months this features was being experimented on as we wanted something that was easy to use but stable enough to also make it work for the users. And now we have that; a [...]

Posted on September 21, 2012

Why? Read our previous blog post on the importance of cash flow. As cash flow issues continue to hurt SMEs, we’ll list 7 tips on how to avoid a cash flow shortage. Generally, you’ll have to ensure that you increase the amount and timeliness of the money coming in and that the money going out [...]